The Museum of Modern Art
2002—2016
ICON SYSTEM FOR SIGNAGE & PRINT
The Museum of Modern Art (MoMA) approached Dresser Johnson in 2002to design a small set of international symbols that would enliven Yoshio Taniguchi’s linear design for the 2004 expansion. View Project>
OUR WHEELCHAIR ACCESS SYMBOL FOCUSES ON THE HUMAN BY LIGHTENING THE WHEEL ALONG WITH A SUBTLE UPPER-LEG ANGLE TO SIT SECURE AS IT MOVES AT MODERATE SPEED
OUR WHEELCHAIR ACCESS SYMBOL LIGHTENS THE WHEEL TO FOCUS MORE ON THE HUMAN AND THE SUBTLE LEAN OF THE FIGURE WITH ARM-PUSH GIVES THE FEELING OF MOTION
BASED ON RUNWAY MODEL’S WALKING STYLE, THE UNISEX RESTROOM SYMBOLS WERE DESIGNED TO LOOK AS THOUGH THE FIGURES ARE IN MOTION
MOVING AWAY FROM THE ULTRA-ROUNDED AND STATIC INTERNATIONAL SYMBOLS, OUR DESIGNS ARE MORE HUMAN AND CAPTURE THE MOTION OF A PERSON WALKING FORWARD