Safe by Rebecca Turbow
2006

Designer Rebecca Turbow’s fashion house, Safe by Rebecca Turbow was built on the concept that her apparel could transform an anxious and timid person into feeling protected and confident in her space-age style, reminiscent of designers Andres Courreges, Pierre Cardin and the 1960s London scene. In need of branding, her deeply emotional process of creating garments naturally called for a logo and mark that were non-threatening. Imagery of protective structures came to mind, such as, Buckminster Fuller’s geodesic domes, Biosphere facilities and out-of-this-world structures like Matti Suuronen’s Futuro House. We designed a custom rounded sans-serif font called Notion with the intention that the rounded edges were safe to handle without incident. Then, encapsulated the logo within a rounded-edged dome shape protecting the type from outside dangers.