Lagusta’s Luscious
2011

Lagusta’s Luscious is a chocolatier based in New Paltz, New York, that uses local, organic and vegan ingredients and is inspired by a feminist viewpoint. Our custom Art Deco-inspired lettering is fashionably light to express chef Lagusta’s vintage style. A portrait that resembles a Victorian cameo contains a hidden symbol of a knife in the negative space of the silhouette, conveying Lagusta’s bold personality.

BRANDING
CUSTOMIZED FUTURA FONT
CUSTOM LETTERING
LOGO DESIGN
PROMOTIONAL PRINTED MATERIALS
SIGNAGE
STATIONARY SYSTEM
TEXTILE DESIGN

Lagusta's Luscious custom logo lettering by Kevin Dresser

CUSTOM-LETTERED LOGOTYPE

Lagusta's Luscious logomark featuring a hidden symbol of a knife in the silhouette designed by Kevin Dresser

LOGOMARK FEATURING PROFILE OF CHOCOLATIER LAGUSTA YEARWOOD

Lagusta's Luscious logomark, custom "chocolate" lettering, and arrow by Kevin Dresser

SIDEWALK SIGNAGE WITH CUSTOM ARROW AND LETTERING

Lagusta's Luscious logo pattern lamp designed by Kevin Dresser

LOGO AND MARK PATTERN LAMP

Lagusta's Luscious chocolate post card featuring a custom version of the Futura typeface designed by Kevin Dresser

PROMOTIONAL POST CARD FEATURING OUR CUSTOM FUTURA FONT

Lagusta's Luscious logomark detail highlighting the hidden knife symbol designed by Kevin Dresser

DETAIL OF HIDDEN KNIFE SYMBOL

Lagusta's Luscious logomark lamp designer by Kevin Dresser

LOGOMARK LAMP

Lagusta's Luscious business card designed by Dresser Johnson

BUSINESS CARD HIGHLIGHTING OUR CUSTOM FUTURA FONT (TOP RIGHT)

Lagusta's Luscious mission statement sign designed by Dresser Johnson

ENTRANCE SIGN FEATURING LAGUSTA’S MISSION STATEMENT

Lagusta's Luscious logo. Concept lettering by Kevin Dresser.

ALTERNATIVE LETTERING CONCEPT

Lagusta's Luscious logo. Preliminary lettering sketch by Kevin Dresser.

PRELIMINARY LETTERING SKETCH

Lagusta's Luscious preliminary logo sketch by Kevin Dresser.

PRELIMINARY LOGO SKETCH